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Visual Persuasion–A Book Review Of An Advertising Classic For The Internet Age

by in September 3rd, 2010

Topics: Book Reviews Tags: Book, dr. paul massaris, Of, online advertising, small business advertising, subliminal advertising, The, visual persuasion, web design

Visual Persuasion: The Role Of Images In Advertising by Dr. Paul Massaris Sage Publications, 1997 The other day in the University library I stumbled across this excellent book for those of us that need advertising online but can’t afford to pay someone to do it for us. Written by Paul Messaris, a professor of visual [...]

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